It helps organizations navigate change from "summary" of Deep Purpose by Ranjay Gulati
The concept of navigating change is crucial for organizations to not only survive but thrive in today's dynamic and uncertain environment. Change is inevitable, and organizations that can adapt quickly and effectively are the ones that will succeed in the long run. By having a deep purpose, organizations are better equipped to navigate change as it provides them with a clear sense of direction and a strong foundation to fall back on during times of uncertainty and upheaval.
Having a deep purpose acts as a North Star for organizations, guiding them through the turbulent waters of change and helping them stay focused on what truly matters. It serves as a constant reminder of why the organization exists and what it stands for, giving employees a sense of meaning and belonging that can help them weather the storm of change. When employees are aligned around a common purpose, they are more likely to work together towards a shared goal...
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