Communication is key in aligning around purpose from "summary" of Deep Purpose by Ranjay Gulati
Effective communication plays a crucial role in aligning individuals and teams around a shared purpose. When people are not clear on the organization's purpose, they may end up working at cross-purposes or pursuing conflicting objectives. This lack of alignment can lead to confusion, frustration, and ultimately, a failure to achieve the organization's goals. Communication helps to clarify the purpose and ensure that everyone is on the same page. It allows leaders to articulate the organization's mission, vision, and values, and to explain how each individual's role contributes to the overall purpose. By keeping everyone informed and engaged, communication fosters a sense of unity and common purpose among team members. Moreover, communication helps to create a cul...
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