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The stakes are high from "summary" of Data and Goliath by Bruce Schneier

The stakes are high in the battle over data because it is not just about who has access to our information, but also about who has the power that comes with it. When data is collected and analyzed on a massive scale, it can be used to manipulate individuals and groups in ways that were never before possible. The more data that is collected, the more power those who control it have over our lives. This power can be used for good or for ill, depending on the intentions of those who hold it. When governments and corporations have access to vast amounts of data about us, they can influence our behavior in ways that we may not even be aware of. They can target us with personalized adve...
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    Data and Goliath

    Bruce Schneier

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