The data collected is used for various purposes from "summary" of Data and Goliath by Bruce Schneier
Data collection is a pervasive part of our lives. Every time we use the internet, make a purchase, or even just walk down the street, data is being collected about us. This data is then used by various entities for a multitude of purposes. Companies collect data to better target their advertising, governments collect data for surveillance and law enforcement purposes, and hackers collect data for malicious activities. The data collected can be used to build detailed profiles of individuals, which can then be used for a variety of purposes. For example, advertisers can use this data to target individuals with highly personalized a...
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