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The data collected is used for various purposes from "summary" of Data and Goliath by Bruce Schneier

Data collection is a pervasive part of our lives. Every time we use the internet, make a purchase, or even just walk down the street, data is being collected about us. This data is then used by various entities for a multitude of purposes. Companies collect data to better target their advertising, governments collect data for surveillance and law enforcement purposes, and hackers collect data for malicious activities. The data collected can be used to build detailed profiles of individuals, which can then be used for a variety of purposes. For example, advertisers can use this data to target individuals with highly personalized ads, increasing the likelihood of a purchase. Governments can use this data to track individuals' movements and activities, potentially infringing on their privacy and civil liberties. Hackers can use this data to steal identities, commit fraud, or even blackmail individuals. The data collected can also be used for more insidious purposes. For example, in some countries, governments use data collected on individuals to suppress dissent and control the population. In other cases, data collected by companies is used to discriminate against certain groups of people, such as denying them loans or insurance based on their data profile.
  1. The data collected about us is a valuable commodity that is used by a wide range of entities for various purposes. It is important for individuals to be aware of the data that is being collected about them and how it is being used. Only by understanding the implications of data collection can individuals take steps to protect their privacy and security in an increasingly data-driven world.
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Data and Goliath

Bruce Schneier

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