Focus on quality over quantity from "summary" of Crush It! by Gary Vaynerchuk
When it comes to creating content, it's easy to get caught up in the numbers game. You start to believe that the more content you produce, the better chance you have of reaching a wider audience. But that's a flawed way of thinking. What really matters is the quality of your content, not the quantity. Think about it this way: if you were going to a fancy dinner party, would you want to serve your guests a large quantity of mediocre food, or a small quantity of high-quality, delicious dishes? The same principle applies to creating content.
By focusing on quality over quantity, you're ensuring that every piece of content you put out into the world is top-notch. This means taking the time to research your topic thoroughly, write well-crafted and engaging copy, and pay attention to the details that will set your content apart from the rest.
When you prioritize quality, you're also building trust with your audience. They'll come to see you as a reliable source of valuable information, rather than just another voice in the crowd. And when you consistently deliver high-quality content, you're more likely to attract a loyal following who will keep coming back for more.
So the next time you sit down to create a piece of content, remember that it's not about churning out as much as possible. Instead, focus on creating something that is truly exceptional. Your audience will thank you for it, and your brand will reap the rewards in the long run.
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