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Consistency is key in building an online presence from "summary" of Crush It! by Gary Vaynerchuk

Consistency is key in building an online presence. It is not enough to just create content every once in a while and hope for the best. You need to be consistently putting out valuable content that resonates with your audience. This means posting regularly on your chosen platforms and engaging with your followers consistently. When you are consistent with your content, you start to build trust with your audience. They know that they can rely on you to provide them with valuable information or entertainment on a regular basis. This trust is essential for building a strong online presence and establishing yourself as an authority in your niche. Consistency also helps you stay top of mind with your audience. With so much content being produced online every day, it can be easy for your audience to forget about you if you are not consistently showing up in their feeds. By consistently posting and engaging with your audience, you ensure that you stay on their radar. Another benefit of consistency is that it helps you refine your voice and message over time. The more you create content and engage with your audience, the better you will understand what resonates with them. This feedback loop is essential for growing your online presence and building a loyal following. In order to be consistent, you need to have a plan in place. This means setting goals for your online presence, creating a content calendar, and sticking to a regular posting schedule. It can be helpful to batch create content in advance so that you always have something to share with your audience.
  1. Consistency is what sets apart those who succeed online from those who do not. By showing up consistently for your audience and providing them with valuable content, you can build a strong online presence and grow your brand. So, remember to stay consistent in your efforts and watch your online presence flourish.
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Crush It!

Gary Vaynerchuk

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