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Use triggers to keep your message top of mind from "summary" of Contagious by Jonah Berger
Triggers are reminders that prompt people to think about a particular idea or product. They are stimuli that bring a concept to the forefront of our minds, making us more likely to talk about it and share it with others. By using triggers strategically, we can keep our message top of mind and increase its chances of spreading. Triggers can take many forms, such as sights, sounds, smells, or even specific words. For example, hearing the word "coffee" might trigger thoughts of a particular café or brand. Similarly, seeing a red bullseye logo might remind someone of Target. These triggers can be powerful tools for marketers looking to make their message more memor...
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