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Use triggers to keep your message top of mind from "summary" of Contagious by Jonah Berger
Triggers are reminders that prompt people to think about a particular idea or product. They are stimuli that bring a concept to the forefront of our minds, making us more likely to talk about it and share it with others. By using triggers strategically, we can keep our message top of mind and increase its chances of spreading. Triggers can take many forms, such as sights, sounds, smells, or even specific words. For example, hearing the word "coffee" might trigger thoughts of a particular café or brand. Similarly, seeing a red bullseye logo might remind someone of Target. These triggers can be powerful tools for marketers looking to make their message more memorable and shareable. To effectively use triggers, it's important to create strong associations between the trigger and the message you want to convey. This can be done through repetition or by linking the trigger to a particular context or situation. For example, the sound of a bell might trigger thoughts of a certain fast-food chain if it's consistently used in their advertising. Triggers work best when they are subtle and seamlessly integrated into the environment. They should be natural and unobtrusive, so they don't feel forced or artificial. By using triggers in this way, marketers can keep their message top of mind without being overly pushy or intrusive.- Triggers are a powerful tool for keeping a message front and center in people's minds. By strategically using triggers that are relevant and meaningful to your audience, you can increase the likelihood that they will remember and share your message with others. So, next time you're trying to make your message stick, consider how you can use triggers to your advantage.
