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Practical value is highly contagious from "summary" of Contagious by Jonah Berger
Practical value is like a virus that spreads rapidly. It's the kind of content that people can't help but share with others. Why? Because practical value is all about usefulness. When something is practical, it solves a problem or fulfills a need. And when people find something that helps them in a meaningful way, they can't resist passing it along to others who might benefit as well. Think about it - when was the last time you came across a life hack, a useful tip, or a great deal and didn't immediately think about who else might appreciate knowing about it? Practical value is inherently shareable because it's all about making someone else's life easier, better, or more enjoyable. It's like paying it forward in the digital age. The beauty of practical value is that it doesn't have to be complicated or flashy to be effective. In fact, the simpler and more straightforward the content, the more likely it is to be shared. People are constantly bombarded with information and advertisements, so when they come across something that is genuinely helpful without any strings attached, they are more inclined to pass it on to their friends, family, and followers. Practical value is the secret ingredient that transforms ordinary content into something extraordinary. It's what sets apart the forgettable from the unforgettable in the world of viral marketing. By focusing on creating content that offers real value to your audience, you can harness the power of practicality to create a contagious effect that will keep your message spreading far and wide. So, the next time you're brainstorming ideas for your next marketing campaign or social media post, remember the power of practical value. Ask yourself how you can provide something meaningful, useful, or insightful to your audience. By doing so, you'll not only connect with your followers on a deeper level, but you'll also increase the likelihood that your content will be shared and spread like wildfire across the digital landscape.
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