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Make sharing your content feel like an exclusive club from "summary" of Contagious by Jonah Berger
One way to get people talking is to make sharing your content feel like an exclusive club. People love to feel special and part of something unique. By limiting access or creating an air of exclusivity around your content, you can increase its desirability. People will be more likely to share something if they feel like they are part of an elite group that has access to special information. Think about exclusive clubs or membership-only events. People are drawn to these because they offer something that not everyone can have. By making your content feel exclusive, you tap into that same desire for something that feels special. This can be done through limited-time offers, exclusive access, or creating a sense of scarcity around your content. People are more likely to talk about something if they feel like they are part of a select group that has access to unique information. By creating a sense of exclusivity around your content, you make it more likely that people will talk about it and share it with others. This can help to generate word of mouth and increase the reach of your content. In a world where everyone is bombarded with information, making your content feel exclusive can help it stand out from the crowd. People are more likely to pay attention to something if they feel like they are part of a special group that has access to unique information. By creating a sense of exclusivity around your content, you can increase its appeal and make people more likely to share it with others.
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