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Make sharing your content a seamless experience from "summary" of Contagious by Jonah Berger
To make sharing your content a seamless experience, it's important to remove any barriers that might prevent people from passing it along. This means making it as easy as possible for individuals to share your content with others in their network. Think about how you can simplify the sharing process so that it requires minimal effort on the part of the sharer. One way to do this is by providing easy-to-use sharing buttons on your website or social media posts. These buttons allow people to quickly and easily share your content with just a click of a button. By incorporating sharing buttons into your content, you eliminate the need for individuals to copy and paste links or manually type out messages to accompany the share. Additionally, consider optimizing your content for sharing on different platforms. This might involve tailoring your content to fit the specific requirements of various social media sites, such as character limits or image dimensions. By customizing your content for different platforms, you make it more likely that people will share it across their preferred channels. Another way to encourage sharing is by providing incentives for individuals to pass along your content. This could involve offering rewards or discounts for sharing, creating contests or challenges that encourage sharing, or simply providing valuable and engaging content that people will naturally want to share with others. By making sharing your content a seamless experience, you increase the likelihood that individuals will spread the word about your brand or message. Removing obstacles to sharing and incentivizing individuals to pass along your content can help you reach a wider audience and generate more interest in what you have to offer.
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