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Keep your message simple and shareable from "summary" of Contagious by Jonah Berger
In a world inundated with information, simplicity is key. A simple message is not only easier to understand, but also easier to remember and share with others. Think about it – when was the last time you shared a long, complicated message with a friend? Chances are, you haven't. By keeping your message simple and straightforward, you increase the likelihood that it will be passed along to others. People are more likely to share something that they can easily grasp and explain to someone else. But simplicity is not enough. Your message also needs to be shareable. This means that it should be easy for others to spread the word – whether that means forwarding an email, retweeting a post, or telling a friend in person. One way to make your message more shareable is to make it unique and surprising. People are more likely to share something that stands out from the crowd, whether it's because it's funny, shocking, or thought-provoking. Another way to make your message shareable is to make it practical and useful. If your message provides value to the person sharing it – whether that means making them look good, helping them connect with others, or providing them with information they can use – they are more likely to pass it along.- The key to making your message contagious is to combine simplicity and shareability. By keeping your message easy to understand and easy to pass along, you increase the likelihood that it will spread like wildfire.
