Audio available in app
Embrace the element of surprise from "summary" of Contagious by Jonah Berger
One way to make our message more contagious is to embrace the element of surprise. Surprise can grab attention and make people take notice. When something is unexpected, it breaks through the clutter. We are bombarded with so much information every day that we tend to tune out most of it. But when something surprises us, it piques our curiosity and keeps us engaged. Surprise can also lead to a positive emotional response. When we are surprised in a good way, we feel excited and delighted. This positive emotion can then be associated with our message, making it more likely to be shared. People love to share things that make them feel good, so by incorporating surprise into our content, we can i...Similar Posts
Effective communication requires understanding your audience
To communicate effectively, it is essential to have a deep understanding of your audience. This means knowing who they are, wha...
Offer exclusive incentives to loyal customers
To truly win the hearts and minds of your most devoted customers, you must go above and beyond the call of duty. One effective ...
design
Design is about much more than making something look good. It's about creating something that is functional, effective, and mea...
Consistency in tone and style builds credibility with listeners
Consistency in tone and style is a fundamental aspect of effective communication. When you maintain a consistent tone and style...
Tailor your message to the specific audience
To resonate with your audience, you must know who they are and what they care about. Take the time to understand their needs, p...
Tap into influencers to expand your reach
In the world of social media marketing, influencers hold a significant amount of power. These individuals or groups have built ...
Build trust through transparency and authenticity
Trust is the foundation of any successful business relationship. Without trust, customers will hesitate to engage with a compan...
Tailor messages to individual preferences
When it comes to sending text messages that resonate with the recipient, one of the most effective strategies is to tailor your...
Decisions made will have lasting consequences
Imagine a world where every choice you make leaves an indelible mark on your life, shaping the course of your future in ways yo...
Understanding human behavior is essential for effective persuasion
To be successful in persuading others, it is crucial to have a deep understanding of human behavior. This knowledge allows you ...