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Embrace the element of surprise from "summary" of Contagious by Jonah Berger
One way to make our message more contagious is to embrace the element of surprise. Surprise can grab attention and make people take notice. When something is unexpected, it breaks through the clutter. We are bombarded with so much information every day that we tend to tune out most of it. But when something surprises us, it piques our curiosity and keeps us engaged. Surprise can also lead to a positive emotional response. When we are surprised in a good way, we feel excited and delighted. This positive emotion can then be associated with our message, making it more likely to be shared. People love to share things that make them feel good, so by incorporating surprise into our content, we can increase its chances of going viral. However, surprise for the sake of surprise is not enough. It needs to be relevant and meaningful to our message. The surprise should tie back to the core idea we are trying to convey. It should enhance the message, not distract from it. By carefully integrating surprise into our content, we can create a memorable and impactful experience for our audience. Incorporating surprise into our content can be a powerful way to make our message more contagious. It can grab attention, evoke positive emotions, and increase the likelihood of sharing. By embracing the element of surprise, we can create a memorable and engaging experience that resonates with our audience.
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