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Tailor your message to your audience from "summary" of Comunicação cinco estrelas - 1ª edição 2022 by Carmine Gallo
When you communicate with others, it is essential to consider who your audience is. Tailoring your message to your audience means understanding their needs, interests, and preferences. This concept is crucial because it allows you to connect with your audience on a deeper level and increase the effectiveness of your communication. By taking the time to analyze your audience, you can determine the best way to convey your message in a way that resonates with them. To tailor your message to your audience, you must first identify who they are. Consider factors such as their age, gender, education level, and cultural background. This information will help you determine the most appropriate language, tone, and style to use when communicating with them. For example, if you are speaking to a group of teenagers, you may want to use more informal language and incorporate pop culture references to keep them engaged. Another aspect to consider when tailoring your message to your audience is their knowledge and expertise on the topic you are discussing. If your audience is not familiar with the subject matter, you may need to simplify your message and avoid using technical jargon. On the other hand, if your audience is highly knowledgeable about the topic, you can use more complex language and delve deeper into the subject. In addition to understanding your audience's demographics and knowledge level, it is essential to consider their values, beliefs, and attitudes. By aligning your message with their values and beliefs, you can create a stronger connection and increase the likelihood that they will be receptive to your message. For example, if your audience values environmental sustainability, you may want to highlight how your message relates to this value.- Tailoring your message to your audience is about creating a communication strategy that is relevant and engaging to the people you are trying to reach. By taking the time to understand your audience and adapt your message accordingly, you can increase the impact of your communication and achieve your desired outcomes.
