Strategic positioning must be communicated clearly to customers from "summary" of Competitive Strategy by Michael E. Porter
Strategic positioning is a critical aspect of a company's competitive strategy. It involves making choices about how a company will compete in the market and what sets it apart from its competitors. However, simply defining a strategic position is not enough. It is essential that this position is effectively communicated to customers. Clear communication is key because customers need to understand what makes a company unique and why they should choose its products or services over those of competitors. Without this understanding, customers may not see the value that a company offers, leading them to choose a competitor instead. Effective communication of strategic positioning requires more than just stating a company's competitive advantages. It involves crafting a message that resonates with customers and clearly articulat...
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