Stay small, by choice from "summary" of Company of One by Paul Jarvis
The idea of choosing to remain small is at the core of building a sustainable and fulfilling company. By deliberately opting for a smaller size, you can maintain a level of control and freedom that might be lost in rapid growth. It allows you to focus on what truly matters to you and your customers, rather than getting caught up in the pursuit of endless expansion. Staying small, by choice, means resisting the pressure to scale up simply for the sake of growth. Instead of equating success with size, you can define success on your own terms - whether that means serving a niche market exceptionally well, prioritizing quality over quantity, or maintaining a managea...
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