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Leveraging authority figures can lend credibility to one's message from "summary" of Como usar os Gatilhos Mentais para a Vida Profissional e Pessoal by MAX EDITORIAL
When we want to make a point or persuade someone to believe in our message, it can be helpful to leverage authority figures. By associating ourselves with respected and influential individuals, we can borrow some of their credibility and expertise to enhance our own message. This technique is based on the principle that people are more likely to trust and be persuaded by information that comes from someone they perceive as knowledgeable and trustworthy. When authority figures endorse or support a particular message, product, or idea, it can significantly increase the perceived value and legitimacy of that message in the eyes of the audience. This is because authority figures are often seen as experts in th...
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