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Coaches should strive for authenticity and transparency in their interactions with clients from "summary" of Coaching como estilo de vida by Rogério Vale,Pacifico Junior,Clersio Crespi,Liliane Ortiz,Aldazisa Zinga,Gleidson Gonçalves,Rita de Cassia Silveira,Fabio Souza,Fabiana Oliveira,Graciane Azevedo,Ivan Covelli,Emerson Camilo,Zeza Marques,Edimara Feracin,Kezia Zangrossi,Luis Baridó,Thalita Mendonça,Ana Fortaleza,Roberto Moraes,Ricardo Alessandro,Rita Gonçalves,Marta Simões,Erika Moraes,Deisy Souza,João Nilton,Renata Wolff,Thaína Felix
Coaches must always aim to be genuine and open in their dealings with clients. This means being true to oneself and not putting on a facade or pretending to be someone they are not. Authenticity is about being real, honest, and transparent in all interactions. It involves showing vulnerability and sharing one's true thoughts and feelings without fear of judgment or rejection. When coaches are authentic, clients are more likely to trust them and feel comfortable opening up about their own struggles and challenges. This creates a safe and supportive environment for personal growth and development. Authenticity also helps build a strong connection and rapport between coaches and clients, leading to more effective coaching relationships. Transparency is another important aspect of effecti...
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