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Coaches should strive for authenticity and transparency in their interactions with clients from "summary" of Coaching como estilo de vida by Rogério Vale,Pacifico Junior,Clersio Crespi,Liliane Ortiz,Aldazisa Zinga,Gleidson Gonçalves,Rita de Cassia Silveira,Fabio Souza,Fabiana Oliveira,Graciane Azevedo,Ivan Covelli,Emerson Camilo,Zeza Marques,Edimara Feracin,Kezia Zangrossi,Luis Baridó,Thalita Mendonça,Ana Fortaleza,Roberto Moraes,Ricardo Alessandro,Rita Gonçalves,Marta Simões,Erika Moraes,Deisy Souza,João Nilton,Renata Wolff,Thaína Felix
Coaches must always aim to be genuine and open in their dealings with clients. This means being true to oneself and not putting on a facade or pretending to be someone they are not. Authenticity is about being real, honest, and transparent in all interactions. It involves showing vulnerability and sharing one's true thoughts and feelings without fear of judgment or rejection. When coaches are authentic, clients are more likely to trust them and feel comfortable opening up about their own struggles and challenges. This creates a safe and supportive environment for personal growth and development. Authenticity also helps build a strong connection and rapport between coaches and clients, leading to more effective coaching relationships. Transparency is another important aspect of effective coaching. It involves being clear and upfront about intentions, processes, and expectations. Coaches should communicate openly and honestly with clients, sharing information and feedback in a straightforward manner. This helps prevent misunderstandings and ensures that both parties are on the same page throughout the coaching process. By being authentic and transparent, coaches can foster a sense of trust, respect, and mutual understanding with their clients. This paves the way for meaningful conversations, insights, and breakthroughs that can lead to positive change and transformation. Authenticity and transparency are not just buzzwords in coaching; they are essential principles that guide coaches in their practice and help them make a real difference in the lives of their clients.
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