Identify your core purpose to guide your decisions from "summary" of Clockwork by Mike Michalowicz
Every business needs a guiding star, a reason for existence beyond mere profit. This essence is the core purpose, the central mission that fuels passion and drives strategic choices. It acts as a compass, directing efforts and ensuring alignment among team members. When decisions arise—be they about hiring, marketing, or product development—this core purpose provides clarity and focus.
Consider how a clear purpose can transform decision-making. For instance, if a company's mission is to enhance community wellness, any potential initiative should be measured against this standard. Will it contribute positively to community health? Does it resonate with the values of the organization? If the answer is no, then that initiative, no matter how lucrative, may not be worth pursuing. This alignment breeds not only coherence in actions but also ...
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