Leaders must be authentic and consistent in their messaging from "summary" of Change Leadership by Martin Orridge
Effective leaders understand the importance of being genuine and unwavering in their communication with their team. Authenticity is crucial in building trust and credibility with individuals, as it demonstrates sincerity and reliability in their words and actions. When leaders are authentic, they show that they are true to themselves and their values, which fosters a sense of connection and loyalty among their followers.
Consistency in messaging is equally significant, as it ensures that everyone is on the same page and working towards a common goal. When leaders convey a consistent message, they provide clarity and direction fo...
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