Creating a sense of urgency motivates individuals to embrace change from "summary" of Change Leadership by Martin Orridge
When individuals feel a sense of urgency, they are more likely to be motivated to embrace change. This urgency can come from various sources, such as external market pressures, internal issues within the organization, or a combination of both. Regardless of the source, creating a sense of urgency is essential in initiating and sustaining change within an organization. Without a sense of urgency, individuals may be resistant to change or may not see the need for it. They may be comfortable with the status quo or fearful of the unknown. However, when a sense of urgency is established, individuals are prompted to take action and make the necessary changes. They understand the importance of adapting to new circumstances and are willing to do what it takes to e...
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