The rise of intangible investments has transformed business models from "summary" of Capitalism without Capital by Jonathan Haskel,Stian Westlake
In today's economy, the way businesses operate has been significantly changed by the increasing importance of intangible investments. These investments, which include things like research and development, branding, and organizational know-how, now play a crucial role in shaping the success of companies. Unlike physical assets, intangible investments are not easily quantifiable or visible on a balance sheet. However, their impact on business performance cannot be underestimated. Traditionally, businesses focused on acquiring physical assets such as machinery and real estate to drive growth. However, with the rise of intangible investments, the landscape has shifted. Companies that invest heavily in intangible assets tend to outperform those that do not. This has led to a re-evaluation of traditional business models, with a greater emphasis on building and leveraging intangible assets to gain a ...
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