Intangible assets can lead to market dominance from "summary" of Capitalism without Capital by Jonathan Haskel,Stian Westlake
Intangible assets such as software, design, branding, and data are becoming increasingly important in today's economy. These assets are not physical in nature but have a significant impact on a company's performance and competitive advantage. Companies that invest in and effectively utilize intangible assets can gain a competitive edge over their rivals. This is because intangible assets are often difficult to replicate or imitate, giving companies a unique position in the market. One key advantage of intangible assets is their ability to create barriers to entry for competitors. For example, a strong brand can attract customers and build customer loyalty, making it difficult for new entrants to capture market share. Similarly, proprietary technology or unique data sets can give companies a competitive advantage that is hard to match. By leveraging their intangible assets, companies can establish a dominant position in the market, making it challenging for others to compete. Intangible assets also play a cruc...
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