Companies must prioritize intangible investments for sustained growth from "summary" of Capitalism without Capital by Jonathan Haskel,Stian Westlake
In a world where intangible assets like intellectual property, brand value, and data-driven analytics are becoming increasingly important, companies must shift their focus towards investing in these assets for sustained growth. The traditional view of investing in tangible assets like machinery and buildings is no longer sufficient in today's economy where intangibles make up a significant portion of a company's value. Intangible investments have a unique characteristic that sets them apart from tangible assets: they have the potential to generate returns over a much longer period of time. By investing in intangibles such as research and development, employee training, and marketing campaigns, companies can create a competitive advantage that is not easil...
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