Persuasion techniques can influence business decisions from "summary" of Business Communication Today by Courtland L. Bovée,John V. Thill,Barbara E. Schatzman
Persuasion techniques play a crucial role in business communication by influencing the decisions made within organizations. These techniques are utilized to persuade key stakeholders, such as employees, customers, and investors, to take specific actions or make certain choices that benefit the business. By using persuasive language, visual aids, and emotional appeals, individuals can effectively sway others to adopt their point of view or support their proposals. In a business setting, the ability to persuade others can be a powerful tool in achieving desired outcomes. For example, a salesperson may use persuasive techniques to convince a potential client to purchase a product or service. By highlighting the benefits and features of the offering, addressing the client's concerns, and showcasing customer testimonials, the salesperson can influence the client's decision-making process and ultimately...
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