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Great companies create a legacy beyond their products and services from "summary" of Built to Last by Jim Collins,Jerry I. Porras
Companies that excel do so by embedding themselves into the fabric of society, transcending mere transactions. They cultivate a vision that inspires not only employees but also customers and communities. This vision acts as a guiding star, creating a sense of purpose that resonates deeply with people, encouraging them to rally around shared ideals. Embedding core values into the organizational culture fosters a sense of belonging and commitment. This commitment often extends beyond the individual company, influencing the broader marketplace and setting a benchmark for others. Employees become stewards of the brand, aligning their personal values with those of the company, which cultivates loyalty and a strong internal community. The concept of enduring impact manifests through various channels. One significant avenue is the emphasis on innovation and sustainable practices. These companies prioritize long-term thinking over short-...
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