Content curation is essential for online retailers from "summary" of Books, Bytes and Business by Bill Martin,Xuemei Tian
Content curation plays a crucial role in the success of online retailers. In today's digital age, consumers are bombarded with information from all directions. With so much content available online, it can be overwhelming for consumers to sift through the noise and find what they are looking for. This is where content curation comes in. By carefully selecting and organizing content that is relevant and valuable to their target audience, online retailers can provide a more personalized and engaging experience for their customers. Effective content curation can help online retailers stand out from their competitors and build trust with their customers. By curating high-quality content that resonates with their target audience, retailers can establish themselves as thought leaders ...
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