Attract attention from media and investors from "summary" of Bitcoin Billionaires by Ben Mezrich
The Winklevoss twins knew that in order to succeed in the world of cryptocurrency, they needed to attract attention from media and investors. They understood that the success of their venture relied heavily on gaining the trust and support of these key players in the industry. To achieve this goal, the twins employed various strategies to generate buzz around their business. They made public appearances, gave interviews to prominent media outlets, and actively engaged with the cryptocurrency community online. By putting themselves out there and sharing their vision with the world, they were able to pique the interest of both the media and potential investors. Their efforts paid off as they started to see more and more people taking notice of their project. Media coverage increased, and investors began to express interest in what the twins were doing. This heightened level of attention not only helped to raise awareness about their business but also positioned them as key players in the cryptocurrency space. By attracting attention from media and investors, the Winklevoss twins were able to build credibility and establish themselves as leaders in the industry. This attention not only helped to drive interest in their business but also opened up new opportunities for partnerships and collaborations.- The twins' ability to attract attention from media and investors was a crucial factor in the success of their venture. By strategically leveraging these relationships, they were able to propel their business forward and solidify their position in the competitive world of cryptocurrency.
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