Framing effects can manipulate investor perceptions from "summary" of Beyond Greed and Fear:Understanding Behavioral Finance and the Psychology of Investing by Hersh Shefrin

Framing effects play a crucial role in shaping the way investors perceive information and make decisions. These effects can significantly influence how investors assess risks and rewards, leading to potentially irrational behavior. By presenting information in a particular way, framing can sway investors towards certain choices, even if those choices may not be in their best interest. For example, framing an investment as having a 90% chance of success versus a 10% chance of failure can lead investors to view the investment more favorably, despite the information being essentially the same. This shift in perception can impact investment decisions and ultimately affect portfolio performance. Furthermore, framing effects can also impact investor reactions to market fluctuations. During periods of market volatility, framing can amplify emotional responses, leading investors to make impulsive decisions based on short-term fluctuations rather than long-term investment goals. This can result in a lack of consistency in investment strategies and hinder overall portfolio growth. Understanding the influence of framing effects is essential for investors looking to make informed and rational decisions. By being aware of how information is presented and how it can shape perceptions, investors can mitigate the impact of framing biases on their decision-making process. This awareness can help investors maintain a disciplined approach to investing and avoid falling prey to cognitive biases that may lead to suboptimal outcomes.

Beyond Greed and Fear:Understanding Behavioral Finance and the Psychology of Investing

Hersh Shefrin

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