Build a company culture that values giving back from "summary" of Behind the Cloud by Marc Benioff,Carlye Adler
At Salesforce, we believe that businesses have a responsibility to give back to society. This belief is at the heart of our company culture. We have made it a priority to incorporate philanthropy into everything we do. From the very beginning, we have dedicated 1% of our time, 1% of our equity, and 1% of our product to charitable causes. This commitment to giving back has become a core part of who we are as a company. By building a company culture that values giving back, we have been able to attract and retain top talent. Employees are drawn to organizations that are making a difference in the world. When people feel like they are part of something bigger than themselves, they are more engaged, motivated, and productive. Our philanthropic efforts have helped us create a positive and inspiring work environment where employees feel proud to be a part of the team. In addition to attracting top talent, our commitment to giving back has also helped us build strong relationships with customers, partners, and the community. People want to do business with companies that are socially responsible. By incorporating philanthropy into our company culture, we have been able to differentiate ourselves from the competition and create a loyal customer base. Our customers know that when they work with us, they are not only getting a great product or service, but they are also supporting important causes. Furthermore, our philanthropic efforts have had a positive impact on our bottom line. Studies have shown that companies that prioritize social responsibility tend to outperform their competitors. By building a company culture that values giving back, we have been able to attract more customers, boost employee morale, and enhance our brand reputation. This has translated into increased revenue and profitability for Salesforce.- Building a company culture that values giving back has been a key driver of our success at Salesforce. Our commitment to philanthropy has helped us attract and retain top talent, build strong relationships with customers and partners, and drive business growth. By incorporating giving into everything we do, we have created a positive and inspiring work environment that sets us apart in the marketplace. Giving back is not just a nice thing to do - it is a strategic imperative that has helped us become a leading global company.
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