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Aim for a winwin outcome from "summary" of Bargaining for Advantage by G. Richard Shell
In any negotiation, the ultimate goal should always be to achieve a win-win outcome. This means that both parties involved should walk away feeling satisfied with the agreement that has been reached. It is important to understand that bargaining is not a zero-sum game, where one party's gain is necessarily the other party's loss. Instead, the best negotiations are those in which both parties are able to benefit from the final deal. To achieve a win-win outcome, it is essential to approach the negotiation with a cooperative mindset. This involves being open to compromise and actively seeking solutions that will benefit both sides. By focusing on mutual gains rather than individual victories, negotiators can create value and build stronger relations...
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