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Ruth was a pioneering businesswoman from "summary" of Barbie and Ruth by Robin Gerber

Ruth Handler was more than just the co-founder of Mattel and creator of the Barbie doll; she was a trailblazing businesswoman who defied societal norms and paved the way for women in the business world. Ruth's entrepreneurial spirit and innovative ideas revolutionized the toy industry, transforming it into a multi-billion dollar industry that continues to thrive to this day. Ruth's vision for Barbie was ahead of its time - she saw the potential for a doll that empowered girls to imagine themselves in different roles and careers. By creating a doll that was not just a toy, but a reflection of the changing times and the evolving role of women in society, Ruth tapped into a market that had been largely untapped before. Barbie became more than just a doll; she became a cultural icon that inspired generations of girls to dream big and reach for the stars. Ruth's business acumen was unmat...
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    Barbie and Ruth

    Robin Gerber

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