Ruth launched Mattel with her husband Elliot from "summary" of Barbie and Ruth by Robin Gerber
Ruth and Elliot Handler were a dynamic duo in the business world, working together to build what would become one of the most iconic toy companies in history. Ruth was the creative force behind the operation, constantly coming up with new ideas and designs for toys that would capture the imagination of children everywhere. Elliot, on the other hand, was the practical one, handling the business side of things and ensuring that their creations would be successful in the marketplace. When Ruth came up with the idea for a new kind of doll, Elliot was there to support her every step of the way. Together, they founded Mattel and launched their first product, the now-famous Barbie doll. Ruth's vision and creativity combined with Elliot's business acumen proved to be a winning combination, and Barbie quickly became a huge success, propelling Mattel to new heights of prosperity. Despite facing challenges and setbacks along the way, Ruth and Elliot never wavered in their determination to make Mattel a success. They worked tirelessly, putting in long hours and making sacrifices to ensure that their company would thrive. Their partnership was a true partnership in every sense of the word, with each of them bringing something unique and valuable to the table. Together, Ruth and Elliot built Mattel into a global powerhouse, revolutionizing the toy industry and leaving a lasting legacy that continues to this day. Their story is a testament to the power of collaboration, creativity, and hard work, and serves as an inspiration to entrepreneurs and dreamers everywhere.
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