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Ruth Handler created Barbie from "summary" of Barbie and Ruth by Robin Gerber

Ruth Handler, a visionary and ambitious woman, is the mastermind behind the creation of the iconic Barbie doll. Ruth, along with her husband Elliot, founded Mattel, a company that initially produced picture frames. However, Ruth had a keen eye for opportunity and recognized the potential in the toy market. Inspired by her daughter Barbara's fascination with paper dolls, Ruth saw a gap in the market for a three-dimensional, adult-like doll that could allow girls to play out their dreams and aspirations. She believed that a doll representing a grown woman would encourage girls to imagine their future roles as adults. Ruth's vision for Barbie was not just about creating a toy; it was about revolutionizing the way girls played and perceived themselves. She wanted Barbie to be a reflection of the modern, independent woman - a role model for young girls to aspire to. With her determination and entrepreneurial spirit, Ruth pushed boundaries and challenged societal norms to bring her vision to life. Despite facing skepticism and resistance from the male-dominated toy industry, Ruth persisted and launched Barbie in 1959 at the American International Toy Fair. The doll was an instant success, capturing the hearts of girls across the country and eventually becoming a global phenomenon. Ruth's creation of Barbie was not just a business venture; it was a cultural phenomenon that shaped the way generations of girls played and imagined themselves. Barbie became more than just a doll; she became a symbol of empowerment and possibility for young girls around the world. Ruth's legacy lives on through Barbie, a testament to her pioneering spirit and unwavering belief in the power of imagination.
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    Barbie and Ruth

    Robin Gerber

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