The importance of due diligence in investing from "summary" of Bad Blood by JOHN. CARREYROU
Investing is a risky business. You're putting your hard-earned money on the line, hoping for a return on your investment. It's a game of chance, where the stakes are high and the consequences can be severe. That's why due diligence is crucial when it comes to investing. Due diligence essentially means doing your homework. It's about digging deep, asking the tough questions, and thoroughly vetting the company you're considering investing in. It's not just about looking at financial statements or market trends. It's about understanding the company's culture, its leadership, and its operations. In the case of Theranos, the blood-testing startup that promised to revolutionize the healthcare industry, due diligence was sorely lacking. Investors were dazzled by the charismatic founder Elizabeth Holmes and the company's lofty promises. They failed to look beyond the facade and see the cracks in the foundation. If they had done their due ...
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