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Holmes built a persona resembling Steve Jobs from "summary" of Bad Blood by JOHN. CARREYROU

Elizabeth Holmes carefully crafted a public image that bore a striking resemblance to that of Steve Jobs. She donned a signature black turtleneck, just like the late Apple co-founder. Her presentations were meticulously rehearsed and choreographed, complete with dramatic pauses and grand gestures. She spoke in a deep baritone voice, a deliberate attempt to exude authority and command attention. Holmes' persona was designed to convey a sense of awe and reverence, much like Jobs did when he unveiled the latest Apple products to the world. She projected an air of confidence and charisma that captivated audiences and drew them in. Her ambition and vision were on full display, as she promised to revolutionize the healthcare industry with her groundbreaking technology. By emulating Jobs, Holmes positioned herself as a visionary leader with the power to change the world. She cultivated a cult-like following of employees and investors who believed in her vision and were...
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    Bad Blood

    JOHN. CARREYROU

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