Holmes built a persona resembling Steve Jobs from "summary" of Bad Blood by JOHN. CARREYROU
Elizabeth Holmes carefully crafted a public image that bore a striking resemblance to that of Steve Jobs. She donned a signature black turtleneck, just like the late Apple co-founder. Her presentations were meticulously rehearsed and choreographed, complete with dramatic pauses and grand gestures. She spoke in a deep baritone voice, a deliberate attempt to exude authority and command attention. Holmes' persona was designed to convey a sense of awe and reverence, much like Jobs did when he unveiled the latest Apple products to the world. She projected an air of confidence and charisma that captivated audiences and drew them in. Her ambition and vision were on full display, as she promised to revolutionize the healthcare industry with her groundbreaking technology. By emulating Jobs, Holmes positioned herself as a visionary leader with the power to change the world. She cultivated a cult-like following of employees and investors who believed in her vision and were willing to overlook any doubts or inconsistencies. The comparison to Jobs was not lost on anyone who encountered Holmes, as she exuded the same aura of brilliance and innovation that made Jobs a legend in the tech world. Holmes' carefully constructed persona served as a shield against scrutiny and skepticism. By presenting herself as a larger-than-life figure, she was able to deflect any doubts or criticisms that might have otherwise derailed her grand plans. She used her charisma and charm to win over influential backers and secure the funding needed to bring her vision to life. In the end, Holmes' persona proved to be both a blessing and a curse. While it helped her attract the resources and support necessary to build Theranos into a multi-billion dollar company, it also shielded her from the harsh realities of the technology she was peddling. As the facade began to crumble, it became clear that Holmes' persona was built on a foundation of lies and deception.
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