The impact of social norms on behavior from "summary" of Alchemy by Rory Sutherland
Social norms play a significant role in shaping our behavior. These unwritten rules influence how we act, think, and make decisions in our daily lives. The power of social norms is often underestimated, yet it can have a profound impact on our choices and actions. When we conform to social norms, we are seeking approval and acceptance from others. We are influenced by what is considered normal or acceptable within our social circles. This desire to fit in can lead us to make decisions that we might not otherwise make. For example, we may choose to dress a certain way, eat certain foods, or participate in certain activities because that is what is expe...
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