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Investors often exhibit a status quo bias from "summary" of Advances in Behavioral Finance by Richard H. Thaler

Investors often exhibit a status quo bias, which refers to their tendency to stick with their current investments rather than making changes. This bias can be observed in various ways, such as investors holding onto losing investments for too long, simply because they are reluctant to sell and realize a loss. One reason for this bias is that investors may feel more regret if they sell a losing investment and it subsequently recovers, compared to the regret they would feel if they held onto the investment and it continued to decline. This fear of regret can lead investors to maintain the status quo, even when it may not be the most rational decision from a financial perspective. Another factor ...
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    Advances in Behavioral Finance

    Richard H. Thaler

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