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Investors often exhibit a status quo bias from "summary" of Advances in Behavioral Finance by Richard H. Thaler

Investors often exhibit a status quo bias, which refers to their tendency to stick with their current investments rather than making changes. This bias can be observed in various ways, such as investors holding onto losing investments for too long, simply because they are reluctant to sell and realize a loss. One reason for this bias is that investors may feel more regret if they sell a losing investment and it subsequently recovers, compared to the regret they would feel if they held onto the investment and it continued to decline. This fear of regret can lead investors to maintain the status quo, even when it may not be the most rational decision from a financial perspective. Another factor contributing to the status quo bias is the cognitive effort required to make a change. Investors may be hesitant to research new investment opportunities or make decisions about selling existing investments, as these actions require time and mental energy. By sticking with the status quo, investors can avoid the discomfort associated with making changes. Additionally, individuals may feel a sense of comfort and familiarity with their current investments, leading them to prefer the known outcome of maintaining the status quo over the uncertainty of making changes. This psychological tendency can result in missed opportunities for investors to optimize their portfolios and achieve better returns.
  1. The status quo bias can influence investor behavior in subtle yet significant ways, impacting their decision-making processes and potentially hindering their ability to maximize financial gains. By recognizing and understanding this bias, investors can take steps to mitigate its effects and make more informed choices when managing their portfolios.
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Advances in Behavioral Finance

Richard H. Thaler

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