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Information architecture involves organizing content in a logical and intuitive manner from "summary" of A Project Guide to UX Design by Russ Unger,Carolyn Chandler

Information architecture is all about making sure that the content on a website or application is organized in a way that makes sense to the user. This means structuring information in a logical and intuitive manner so that it is easy to find and navigate. When users come to a website or app, they want to be able to quickly and easily access the information they are looking for. If the content is not organized properly, it can be frustrating and confusing for users to navigate. By organizing content in a logical way, information architecture helps users understand where they are, what they can expect to find, and how to get to where they want to go. This makes the overall user experience more enjoyable and efficient. Imagine walking into a library where all the books are just thrown onto shelves with no order or structure. It would be nearly impossible to find the specific book you are looking for. Information architecture is like the Dewey Decimal System for the digital world – it helps users navigate and access information with ease. By creating a clear and organized structure for content, information architecture ensures that users can easily find what they are looking for without getting lost or confused. It provides a roadmap for users to follow so that they can efficiently move through the website or app.
  1. Information architecture is about designing the blueprint for how content is organized and presented to users. It is the foundation that supports the overall user experience and helps to create a seamless and intuitive interaction between the user and the digital product.
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A Project Guide to UX Design

Russ Unger

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