Sustainability became a focal point for businesses from "summary" of A Business History of India by Tirthankar Roy
Businesses in India have increasingly recognized the importance of sustainability in recent years. This shift in focus can be attributed to a variety of factors, including changing consumer preferences, government regulations, and global trends. Sustainability encompasses a wide range of practices aimed at minimizing negative impacts on the environment, society, and the economy. By adopting sustainable practices, businesses can enhance their reputation, attract customers, and reduce costs in the long run. One of the key drivers behind the growing emphasis on sustainability is the changing attitudes of consumers. Today's consumers are more conscious of the environmental and social impacts of their purchases. They are increasingly seeking out products and services that are produced in a sustainable and ethical manner. As a result, businesses that prioritize sustainability are better positioned to attract and retain customers in the competitive marketplace. In addition to consumer demand, gov...
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