Risktaking became inherent in business ventures from "summary" of A Business History of India by Tirthankar Roy
The evolution of business in India has been marked by a notable shift towards embracing risk as an integral part of entrepreneurial endeavors. This transformation has been driven by various factors, including changes in market dynamics, technological advancements, and shifts in consumer preferences. As businesses have adapted to these changing conditions, the willingness to take on risks has become a defining feature of successful ventures. One of the key drivers of this trend has been the increasing competition in the marketplace. With more players vying for market share, businesses have had to differentiate themselves and take calculated risks to stay ahead of the competition. This has led to a more dynamic and innovative business environment, where risk-taking is not just encouraged but necessary for sur...
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