Business models diversified to meet consumer demands from "summary" of A Business History of India by Tirthankar Roy
The evolution of business in India has been marked by a shift towards diversification in order to cater to the ever-changing demands of consumers. This shift is evident in the way businesses have adapted their models to meet the needs and preferences of a diverse consumer base. In the past, businesses in India were often focused on a narrow range of products or services, catering to a specific segment of the market. However, as consumer preferences have evolved, businesses have had to diversify their offerings in order to stay competitive. One example of this diversification can be seen in the retail sector. Traditionally, retailers in India focused on selling a limited range of products, often catering to a specific demographic or income group. However, with the rise of e-commerce and changing consumer preferences, retailers have had to expand...
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