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Business communities adapted to changing landscapes from "summary" of A Business History of India by Tirthankar Roy

The history of business in India reveals a dynamic interplay between business communities and the changing landscapes they operate within. Over the centuries, Indian business communities have shown remarkable adaptability in response to shifts in political, economic, and social contexts. These communities have not just survived but thrived by innovating and evolving in the face of challenges. One key aspect of this adaptability is the ability of business communities to diversify their activities in response to changing demands. For example, during the colonial period, many traditional Indian merchants expanded their operations to include new products and markets. This flexibility allowed them to weather disruptions such as changes in trade...
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    A Business History of India

    Tirthankar Roy

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