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Use analogies to help your audience better grasp complex ideas from "summary" of A arte da comunicação de impacto by Shana Wajntraub
Analogies are powerful tools that can help your audience better understand complex ideas. By comparing something unfamiliar to something familiar, you can make abstract concepts more concrete and relatable. Just as a map helps us navigate unfamiliar territory by comparing it to familiar landmarks, analogies provide a mental map for your audience to follow. When crafting analogies, it's important to choose comparisons that are relevant and meaningful to your audience. Think about their interests, experiences, and cultural references to find analogies that will resonate with them. By drawing on shared experiences, you can create a connection with your audience and make your message more compelling. Analogies can also help simpli...
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