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Test and iterate different strategies to find what works best from "summary" of 80/20 Sales and Marketing by Perry Marshall
To excel in sales and marketing, you must be willing to experiment with various approaches and techniques. You can't just rely on one method and hope for the best. Success comes from testing different strategies and refining them based on the results you achieve. This process of trial and error is essential for finding what works best in your specific situation. By testing and iterating different strategies, you can gather valuable insights into what resonates with your target audience. You may discover that certain messages or offers are more effective than others. This information can help you tailor your approach to maximize your success. It's important to approach this process with an open mind and a willingness to learn. Don't be afraid to try new things and step outside of your comfort zone. Embrace the opportunity to experiment and discover what works for you. Keep in mind that not every strategy will yield immediate results. It's a gradual process of refinement and improvement. Be patient and persistent in your efforts, and trust that your hard work will pay off in the long run.- The key to success in sales and marketing lies in your ability to adapt and evolve. By testing and iterating different strategies, you can continuously improve your approach and achieve greater results. Don't be afraid to take risks and try new things - it's all part of the journey towards success.